With conventional Go to Market Strategies, ISVs are often forced to choose between achieving higher profit margins and controlling the performance of their applications. With UNICOM Engineering’s Virtual OEM program and the latest generation of Intel Xeon Scalable processors based appliances, your software-only company can hit the sweet spot with a plug-and-play solution.
Why Deliver Your Solution as an Appliance?
Managing enterprise-class applications on general-purpose servers is full of complexities that can lead to a host of potential problems that are difficult, time-consuming, and expensive. The opportunity costs involved in fixing those problems can quickly erode an ISV’s competitive advantage, slowing development work and stalling its growth. A smarter approach is to deliver software as an appliance improving both performance and availability while reducing support costs. Appliances offer the ISV the following benefits:
- Faster time to market
- Improved application performance
- Lower support costs
- Increased customer satisfaction
- Freedom to focus on your core mission
Alternate Go to Market Strategy: Virtual OEM Program
Deploying on a purpose-built appliance delivered via the Virtual OEM program allows you to enjoy all of the benefits of the appliance while maintaining higher profit margins and minimized liability. It minimizes the capital expenditures of traditional OEM deployment models focusing resources on innovating your application and capturing market share.
By taking advantage of the Virtual OEM program at UNICOM Engineering, you can still deploy on tested and validated hardware from industry-leading technology providers like the 14th generation of Dell EMC PowerEdge servers featuring the latest Intel Xeon chipset while also enjoying faster time to market, lower support costs, increased customer satisfaction and limited liability. This is truly a win-win scenario for your business.
How the Virtual OEM Program Works
UNICOM Engineering would begin by providing design and engineering services to scope a portfolio of appliance servers solutions that maximize performance and cost goals at every level. Our broad technology partner network with companies like Intel and Dell EMC enables us to design best-in-class solutions. If these do not meet your exact requirements, we can pull from our broad range of reference platforms designed as a result of our 20 plus years’ of experience as an Original Design Manufacturer to meet gaps in the market. This combination allows you the flexibility to offer multiple solutions to your VARs and end customers. Once defined, these certified and tested solutions would be made available to you, your VARs and end-users to order directly.
Your team controls the relationship with the customer and handles the software transaction directly while referring them to UNICOM Engineering for the hardware component. We would then deliver a fully integrated solution to your VAR or end customer, while you would provide the license to activate the solution. This allows you better control over the software revenue recognition, especially at the end of a quarter when you are trying to hit revenue goals.
The other option is that your customer purchases their solution in one transaction from UNICOM Engineering on your behalf. The license fee is then provided back to you from UNICOM Engineering upon receipt of payment. We would handle the supply chain, inventory, logistics and even extend credit to your VARs and end customers.
Support is a key component of the total solution. In many cases, the ISV would take the first call to determine if the issue is software or hardware related. They would then engage UNICOM Engineering for any hardware related issues. UNICOM Engineering offers a variety of support programs and a global footprint with Forward Stocking Locations around the globe for quick problem resolution and minimal downtime. Optional programs like Advance Server Replacement and on-site support provide the ultimate investment protection. VARs looking for an additional revenue stream can bundle and resell our support programs.
How to Get Started with the Virtual OEM Program
UNICOM Engineering is ready to support all of your go-to-market strategies, whether you choose a traditional appliance deployment model or the Virtual OEM Program. To learn more, contact UNICOM Engineering at 800-977-1010 or www.unicomengineering.com.